Instinct footwear

The House of Instinct

creating the highest quality products made with a conscious mindset

More than products

The House of Instinct™ is not just about products, it’s about a philosophy. Instinct™ is part of the movement for change,  thinking differently and acting outside the traditional mainstream box. This is reflected in everything we do and represented by our two fingers logo.

Our purpose is to have the lowest possible impact on the planet whilst working with the best products and materials available today. This will result in super, next level, unisex products available to people today.

Two Fingers Story

The story goes that English soldiers waved their fingers at French soldiers who had threatened to cut off captured archers' first two fingers to prevent them shooting arrows. The English were thus boasting they were still capable of doing so.


A sign meaning victory or peace that is made by holding up the first two fingers of one hand in the shape of a V, while the thumb and other fingers are folded down and face out.


low impact

Sustainability is crucial and for Instinct™ means producing products that will last - that will wear in and grow with you over time. It also means having an understanding of how and where things are made as well as the wellbeing of people involved. Instinct™ footwear is made as sustainably as possible in Portugal and Italy.

Our store

22 Hanbury Street, E1 6QR, London

Tuesday - Fri, 12pm - 6pm
Saturday, 12pm - 6pm
Sunday, 12pm - 5pm